PROJECT – Logo Concepts

These were a handful of design ideas for re-branding a corporate logo. This was a creative springboard to provide inspiration for the design department to begin a conversation with the stakeholders to acquire concrete ideas on what they were expecting the company brand to look like.

*current logo.

Unfortunately I was not able to complete this set of work with a final illustration because my employment ended prior to the the project being officially launched.

However, this is to showcase my thought process when I begin a project similar to this. I generally start to keyword in order to generate ideas before I start sketching. Even though these compositions are rough, this is generally the first phase.

At a point there is a consensus for which ones are liked more over others to iterate a more detailed and polished logo.