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Project
CambridgePark CRE Website
This project was for a property based out in Cambridge, MA for space to lease that is located near a public transit and a campus like atmosphere with amenities that just about any business would like for its employees. What started off as basic sales brochure and email campaigns evolved for the need to a website for further marketing purposes. The client wanted a way to show the progression of the renovation that were going on and for news about its tenants moving in. This site needed to be easy to update and publish news in the business community.
- Role: UI/UX Designer / FE Developer
- Client: Collier International | Boston
- Tools: WordPress, Balsamiq, Adobe XD
- Project Duration:
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/ COMPS
High Fidelity Designs
/ PLANNING
SKETCH COMPS
Here I started blocking out a few design ideas for the homepage based off one email campaign and single leaflet brochure marketing material given to me. Trying to figure out what was the most prominent information to display that the marketing department wanted to users to comes across.
/ PLANNING
Information Architecture
This project for a website evolved from email marketing campaigns for a property that was under renovation. The client wanted a way to continuously show the status of the property as it underwent changes and to share various floor-plans to potential buyers. Those potential tenants may be in the tech, finance or health sectors even, so this information was research well before I came onboard.
EMAIL CAMPAIGNS
These initial campaigns were the first working marketing materials for this property listing. The first campaign already had branding, color and iconography choices created by the in-house graphics design team who worked on the printed brochure materials. I came in to the project to iterate and code the remaining campaigns template files in HubSpot CRM for future drip campaigns but to also create a website from these working files.
/ REFLECTION
What did I learn from this project?
Working for a CRE company you are given a very tight deadline more-so than a traditional agency, to turn the final work around within less than a week or two because the property that is being sold is considered a working hot commodity. I handled a majority of many digital marketing materials that would be funneled down to me by converting print artwork pieces for the web. Often artwork for print does not necessarily translate well for the web so I would have to arrange or position things for a better aesthetic. For the technical side of this project, I used WordPress as the CMS and an additional plug-in tool that could customize input fields and get it up and running a soon as possible with ease. WordPress being known for its incredible SEO capabilities would make it easy for the non-technical staff to update often and wouldn't have to worry about new content missing important pieces of information and maintainability would be easy for short-term use fow which the website would be used for.